Branding

As I mention in the about section,“Reynir Graphics” has undergone a few changes.

Peace, Of, Mind, RG, Ryan, Gottschalk, Designs

When I first thought of creating a business, back in 2008, I thought “What makes ‘a business’ a business?” Obviously, back then I didn’t know what I know now. I was just a kid. But I underwent very important processes to come up with this design. This design served its purpose then, but when I neared graduating high school, I realized it was a little childish.

 

 

Peace, Of, Mind, RG, Ryan, Gottschalk, Designs, 2011

I kept using the same name, and logo, but the typeface(s) needed to be replaced. I used a handwritten font for this. This iteration lasted with me until I graduated high school and started to attend the Community College of Rhode Island.

 

Peace, Of, Mind, RG, Ryan, Gottschalk, Designs, CCRI, Community, College, Rhode, Island, 2011, 2012

My time at CCRI was brief, but I had learned a lot as far as graphic design goes. I was taught that having an overly complicated logo is more of a hindrance. So, in light of that, I dusted off the “Peace Of Mind” logo from my high school days and did some tweaking.

 

 

 

Peace, Of, Mind, RG, Ryan, Gottschalk, Designs
I mean a lot of tweaks.

 

 

 

 

 

Peace, Of, Mind, RG, Ryan, Gottschalk, Designs, 2012, revisions, Illustrator, Adobe

There we go.

 

 

 

 

Peace, Of, Mind, RG, Ryan, Gottschalk, Designs, 2012, revisions, Illustrator, Adobe

Finishing the logo redesign at CCRI, I was left with a brand new identity: “Ryan Gottschalk Designs”. But just a name that copies my own isn’t the image I wanted. It seemed sort-of generic for what I was aiming for.

 

 

Peace, Of, Mind, RG, Ryan, Gottschalk, Designs, 2012, revisions, Illustrator, Adobe

By the time I enrolled at New England Institute of Technology (NEIT), my logo/brand underwent even more changes and revisions. Bringing it from “Ryan Gottschalk Designs” to…

 

 

 

RG, Ryan, Gottschalk, Consulting, Designs, 2013, revisions, Illustrator, Adobe

“Ryan Gottschalk Consulting & Designs”, which admittedly was a bit wordy. There was also the nagging that something wasn’t quite right. So I hit the drawing boards again.

 

 

 

 

Reynir, Graphics, Web, Multimedia, Design,This time I tried to incorporate other parts of my life in the brand-name; what I got was what I think is clever. A lot of my friends call me “Rowan” (Like A LOT of them, so many so that it felt more so like my name than “Ryan” ever did, so I decided to change my name to “Rowan”) and with that in mind, I thought about incorporating that into the brand. But I didn’t want to be out right and say that’s what I was doing (even though I’m telling you now). Thinking of it, I wondered if the Rowan tree went by other names, and thus, I found “Reynir” which is Old Norse for “Rowan”. This was a perfect fit, coupled with “Graphics”, it meant I got to keep the logo I had previously created.
So in the end, both my personal brand and I got the much needed overhaul, and new and better names, we had needed over the years.